Sheer scientific legitimacy isn't quite enough...

We'll (forgive the sexism inherent in Sir Houghton's quote which is a self-proving piece in itself, and) issue a heads up for this consideration:

Climate Change Scientists Losing 'PR War' to Vested Interests
A Nobel peace prize-winning Welsh physicist says climate change scientists are losing "a PR war" against sceptics with vested interests.

Published on Friday, February 12, 2010 by BBC News

Original article from BBC site here:
http://news.bbc.co.uk/2/hi/uk_news/wales/8511780.stm